The New Route to Market: Where Agility Meets Insight (ft. leaders from DSM-Firmenich and Campbell's)
Speed and precision have become the new competitive edge. In this candid discussion from the Tastewise Growth Summit in Chicago, Tess Sansbury (DSM-Firmenich) and Sacha Derevianko (Campbell’s) share how their teams are redefining the go-to-market process - blending insight, collaboration, and technology to deliver faster innovation and stronger alignment across R&D, marketing, and sales.
From Campbell’s flavor innovation to DSM-Firmenich’s creative execution frameworks, this episode is packed with real-world lessons on working smarter in today’s fast-moving F&B ecosystem.
Listen for: how agile teams turn insights into action and creativity into growth.
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