Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry.
- The clear benefits of using multiple sources (and the role of AI)
- How to analyze data effectively and quickly
- How to be more proactive to anticipate business - and consumer - needs
- Why cross-functional collaboration matters more than ever
- The importance of staying ethical
- and more!
Are you more of a visual learner? Check out the full webinar, complete with slides.