Consumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars Food
Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry.
Highlights include:
Highlights include:
- The clear benefits of using multiple sources (and the role of AI)
- How to analyze data effectively and quickly
- How to be more proactive to anticipate business - and consumer - needs
- Why cross-functional collaboration matters more than ever
- The importance of staying ethical
- and more!
