Consumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars Food
Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry.
Highlights include:
Highlights include:
- The clear benefits of using multiple sources (and the role of AI)
- How to analyze data effectively and quickly
- How to be more proactive to anticipate business - and consumer - needs
- Why cross-functional collaboration matters more than ever
- The importance of staying ethical
- and more!
![Consumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars Food](https://img.transistor.fm/f6HEIxvUyEGB7Sdh4iu6-LEn9bn8n9oWD9Sa51SZMTQ/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMjI3LzE2OTU3/NjUwMjQtYXJ0d29y/ay5qcGc.webp)